Blog Call: Combining Real Life and Online Marketing

Today's number is 464. That's how many articles I have in my Google Reader and how many articles I will shuffle through to make sure you get some interesting articles on stuff that might appeal to you. The theme: combining marketing strategies of online and real life. This will come in especially handy for you folks working in less technology savvy industries:

1. How to Make Your Offline Presence Work for You Online - Some great tips on what to do to integrate your online and offline campaigns. Any size business can take advantage of SEOmoz's wisdom here.
2. 4 Real Offline Uses for Twitter - A great way to look at Twitter from a real-life perspective. These are easy and implementable strategies that will encourage people who are interested in your brand to want to know more about you.
3. The Conversion Attribution Problem - There's always a gap between tracking your online and offline conversions. This esteemed firm has an interesting discussion that deals with ways to attribute credit where credit was due. Complete with lined-paper pencil drawings.
   

Tracking Offline Campaigns in the Google Analytics section of Google Support also provides a helpful reference to take time to see how effective your campaigns are.

How do you track your online and offline campaigns?