Marketing your Business on the Cheap-Part 1: Blogs

After giving my ferry friend Joe a fast and dirty tutorial on ways to get the name out about his business it dawned on me that this would helpful information for anyone trying to start a business. So, here goes!

Blogs
Start a blog. It doesn't matter that you don't have product yet. It doesn't even matter that you don't have financing. Starting a blog is cheap and provides endless benefits. Figure out the main keyword topics for your website and start writing SHORT and TO THE POINT articles about your key topics.

Why?

1. It builds brand awareness. That means that people will start seeing the name of your business associated with good content. People will know your business before it starts to sell things.
2. People will start to trust you. Based on your excellent content, people will associate your name with reliable information. You will start to be known as an expert in your field. People will believe you understand their needs before you even sell things.
3. You'll have a built in audience. Providing you market yourself (see my upcoming articles), you'll have people who are already interested in your topics. They already want to hear what you have to say and because they trust you, they'll be willing to consider your product.
4. It raises your ranking on search engines for your target key terms. Because your key terms are already associated with your content, you, not only, get an opportunity to be ranked by Google and other various engines but if you're information is RELEVANT, you'll probably rewarded.