Okay, so maybe I'm alone here, but I don't quite understand the point of Twitter. Actually, I understand it from a business point of view. Of course you're going to want to more about the day to day activities of your customers to analyze it from a business point of view. If you're lucky enough to have some one actually mention your company name, even in complaint, you've hit the jackpot! You've been invited into their secret world of living and consuming. You've got an opportunity to engage with them and offer a fantastic experience.
But I guess there's a fundamental part of Twitter I don't understand. I feel like an old fuddy duddy even talking about this. But why, as a user, do I care to share 140 characters about how I'm mad at some company? Why shouldn't I use my blog to write a more scathing concise version of my complaint? Why wouldn't I share it on Facebook? Why do I feel compelled to SQUEEZE my day, feeling, habits, or otherwise into 140 characters?
Don't get me wrong, I use Twitter. In fact, it's a great networking tool. I was just asking my Twitter network if anyone knew someone from Redfin.com because I had submitted a resume there on Friday and literally an hour later, a person from Redfin pinged me to see what I needed. I was impressed. My mom was impressed. My husband was impressed. Heck, even the pug was impressed. But is this what Twitter was built for? Companies reaching out to consumers? Networking?
So, I guess if you use this service, WHY? Help me out here.
Labels: job hunting, social networking, twitter